Dr. Gad Saad is a,
professor of marketing at Concordia University and the author of The Evolutionary Bases of Consumption and The Consuming Instinct.
Professor Gad is known as the Colonel of Reason, Leader of Logic, and the Destroyer of Doublespeak.

If you follow him on Twitter (which I highly recommend you do) then you will know that he is working on an upcoming book. I asked him about when it would be released,
Use your voice and stand up for Reason.
Dr. Saad is putting his reputation on the line by putting his thoughts on the culture war – on YouTube.
https://www.youtube.com/channel/UCLH7qUqM0PLieCVaHA7RegA
His parody and sarcasm is matched by no one. We need more Gad Saad’s. But at the same time, you need to speak out and use any platform you can.
I’m semi-anonymous. I have a twitter account and a website. You don’t have to put your life on the line, but you can speak out by writing, recording, and sharing the content of people like Dr. Gad Saad.
Don’t stand idly by, speak up.
UPDATE: Correction – Professor Gad was referred to as the “Colonel of Reason”
Dr. Saad reached out to Downculture, he is in fact a five star General of Reason: